Hodge Lifetime Welcomes New Business Development Director Tony Hall

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Hodge is delighted to welcome Tony Hall to the Lifetime team. He’ll lead our experienced business development team as they continue to focus on the growth of the later life lending sector.

Tony joins Hodge after two and a half years at Secure Trust Bank where he was sales and marketing director for mortgages. He brings with him a wealth of experience in creating sales and marketing strategies for new products, holding roles in the West Bromwich Building Society, One Savings Bank plc, Stroud and Swindon Building Society and Skipton Building Society.

Deian Jones, managing director of Hodge Lifetime, said: “We’re thrilled to be welcoming Tony to the team. He has vast experience in creating sales and marketing strategies for new sectors and products and will play a key part in delivering the next phase of growth in Hodge Lifetime’s lending.”

Discussing his appointment, Tony said: “I’m looking forward to working with great people and in a company culture that really works for me. It’s all about the exciting opportunity to be operating in a real growth sector of the UK mortgage market and knowing what we do can make life changing scenarios for consumers who thought they were too old, or didn’t earn enough income to borrow what they need to support their retirement lifestyle.

“I think the biggest challenge is also the biggest opportunity in terms of the emergence of new lenders entering the later life lending market. Looking at all the market predictions, later life lending is the single largest growth opportunity in the UK mortgage market, hence the increased competition.

“The opportunity for Hodge Lifetime as, arguably, the most experienced lender in the later life market is to be at the forefront of educating the market to the sheer scale of the opportunity that exists to help older borrowers.

“My aim is to continue Hodge’s respected tradition of bringing innovative products and propositions to market.”


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